FAQ - Campaign Orchestration

Where can operators check which of their campaigns brought in player revenue?

The CRM Analytics dashboard in Power BI allows you to identify which campaigns generated player revenue by linking campaign performance data with key metrics such as Delivery Rate, Open Rate, Deposit Amounts, Bonus Amounts, and Gross Gaming Revenue (GGR). To request access to Power BI, please contact your Client Support Manager.

How can Operators track the impact of campaign interactions on player revenue?

The CRM Analytics dashboard in Power BI links campaign performance with metrics such as Delivery Rate, Open Rate, Deposit Amounts, Bonus Amounts, and Gross Gaming Revenue (GGR).

For access to Power BI, please contact the Client Support Manager.

How can Operators track the impact of campaign interactions on player revenue in the data base?

The CRM Analytics dashboard in Power BI allows you to identify which campaigns generated player revenue by linking campaign performance data with key metrics such as Delivery Rate, Open Rate, Deposit Amounts, Bonus Amounts, and Gross Gaming Revenue (GGR).

To request access to Power BI, please contact your Client Support Manager.

Can custom roles restrict access to financial metrics while allowing campaign creation?

Yes. Custom roles in the Admin can be configured to separate access to financial data from campaign management. Super Admins can create roles with permissions that grant access to CRM features such as creating, editing, and managing campaigns, while restricting access to sensitive player or financial information (e.g., deposits, IBANs, withdrawals, transactions).

This means operators can allow marketing or CRM users to fully manage campaigns without exposing them to financial metrics, ensuring both operational flexibility and data security

Yes — custom roles can be configured to restrict access to sensitive financial metrics while still permitting campaign setup.

Can campaigns be suspend for players flagged by real-time AML checks?

Yes. When a player is flagged by AML monitoring in the Player Account Management System (PAMS), a risk event is sent to the CRM. As a result, marketing communications to that player are automatically suspended. This ensures that campaigns respect regulatory compliance by preventing delivery to players under AML review

Yes — campaigns can be suspended when players are flagged by real-time AML checks. This depends on the operator’s configuration in the Player Account Management System (PAMS), which handles AML processes and communicates risk events to the CRM.

Can Operators A/B-test different dynamic content variations within the same campaign?

Yes — campaigns can be suspended for players flagged by real-time AML checks, but this behavior depends on the operator’s configuration.

AML monitoring is managed through the PAMS (Player Account Management System). The PAMS handles AML processes and sends risk events when a player is flagged, so the CRM can automatically suspend marketing communications to those players.

What metrics should we monitor to anticipate scalability bottlenecks on big campaigns?

Yes — in Gamanza Engage, Operators can test different versions of dynamic content by creating multiple Target Groups within the same campaign and assigning each group a variation of the content. Each Target Group can have its own configuration, including unique dynamic content rules, allowing you to compare performance across variations while keeping all other campaign settings consistent.

Which campaign metrics help identify potential scalability issues?

Operators should monitor delivery and engagement KPIs available in Advanced Analytics to detect early signs of bottlenecks. Key indicators include Sent, Delivered, Bounces, Opens, Clicks, Logins, Depositors, Bonus Totals, GGR, and Frequency Cap counts.

Unusual spikes in bounces or errors, or delays in engagement metrics (opens, clicks, logins), may signal that campaigns are reaching system or provider limits. Tracking these values ensures operators can take timely action to prevent scalability issues

What metrics should Operators monitor to anticipate scalability bottlenecks in large campaigns?

Operators should monitor campaign delivery rates, API response times, and system throughput to identify early signs of scalability constraints.

Are campaign attribution models (first-touch, last-touch) configurable?

How can campaign logic be reused across languages while keeping creatives separate?

Operators can clone existing campaigns and adjust the creatives per language, while maintaining the same campaign structure and logic.

You can target your players by creating a segment and adding that segment to your campaign

For example:

• First interaction targeting: Create a segment of players who made their first deposit or placed their first bet within a specific period.

• Last interaction targeting: Create a segment based on last deposit date, last widrawal amount, or last deposit amount to focus on players’ latest activity.

How do I reuse a campaign setup for different languages?”

1. Create language-specific templates

   • In the CRM Templates section, create the Email, SMS, or On-site Notification template for each language. The language is selected when building the template.

2. Duplicate the campaign

   • In Campaigns, use the Duplicate option to copy the original campaign.

   • Replace the Target Group template with the country-specific one and assign the matching language template. Keep all other triggers, rewards, and settings the same.

   • If you'd like, create a country-based segment

     • In Segments, use the criteria Country = [target country] to reach players who speak that language, or combine with other filters if needed.

Can campaigns be scheduled relative to player events, like “X minutes after last deposit”?

Yes — Operators can configure event-based triggers in the CRM to schedule campaigns relative to specific player actions.

Currently, there is no API endpoint for exporting campaign performance metrics directly.

All campaign-related insights are available through Power BI.

For custom reporting or integrations, please contact your Customer Success Manager.

Can campaigns be scheduled relative to player events, like “X minutes after last deposit”?

Yes. Campaigns can use Event/Action Triggers (e.g., Deposit Successful, Withdrawal Completed, Registration). These triggers can be set to launch the campaign immediately after the event or with a time offset (for example, “15 minutes after last deposit”). This gives Operators flexibility to schedule campaigns relative to player actions, not only by fixed dates

Can Operators run A/B tests with different creative versions in one campaign?

Yes — Operators can split audiences into Target Groups and test different creative versions, such as:

• Layout – text-first vs. image-first.

• Images or banners – different visuals or color schemes.

• Copywriting – alternative headlines, calls-to-action, or tone.

• Rewards offered – free spins vs. bonus credits.

• Channel mix – email only vs. email plus on-site notification.

Are send-time optimizations (STO) or quiet hours configurable per brand?

No — Gamanza Engage does not currently offer automated send-time optimization or brand-specific quiet hours. Send times are set at the campaign level, so any “quiet hour” restrictions need to be managed manually when scheduling your campaigns.

To target players at the best time, you can plan separate sends for different segments based on their activity patterns.

Can Operators set one channel to send first and another as a backup?

While automatic fallback is not supported, Operators can design multi-channel strategies by adding different channels within the same or separate Target Groups. This provides flexibility in how messages are delivered

What delivery channels are currently supported (email, SMS, push, web-push, in-app)?

With Gamanza, you can reach players anytime, anywhere through: Email (SendGrid), SMS (Routee), On-Site & Web Push Notifications (Gamanza Engage), and In-App Push for iOS/Android (OneSignal). These channels allow you to engage players across multiple touchpoints, ensuring your communications are timely, targeted, and effective.

What is a Trigger Event in campaigns?

A trigger event is the action or condition that starts a campaign (for example, a successful deposit or a new registration). Each event includes the type, details, and timestamp so campaigns can run consistently.

Available trigger events are listed in the Admin when creating a campaign.

What is a Trigger Event in campaigns?

A trigger event is the action or condition that starts a campaign (for example, a successful deposit or a new registration). Each event includes the type, details, and timestamp so campaigns can run consistently.