Campaigns
Campaigns
The Campaigns feature helps promote the operator’s products using different types of media, such as email, SMS. They can also be segmented by player base, using different parameters defined by the operator. The Campaign’s landing page is the Campaigns Library. This is a table which shows previously created campaigns. The Library will allow the operator to create, search and modify campaigns efficiently and conveniently.
The table will display the following details:
Status: This section refers to the current status of the Campaign which are the following:
In Design: Campaigns that are in currently getting designed and not ready to be launched.
Active: Launched campaigns that are currently active and in use; these can be recurring scheduled campaigns as well.
Scheduled: When a campaign is not currently active, but it is scheduled to be launched.
Ended: Campaigns that have already completed their scheduled dates or were manually ended.
Paused: Campaigns placed on hold by the Operator.
Pending: Campaigns ready to be launched but are not active, nor scheduled.
Sent: Campaigns that have reached the scheduled date and have been sent out accordingly.
Aborted: Campaigns aborted by the operator.
Error: Campaigns with some sort of error in the setting and could not be launched.
Name: This will be the unique name given by the operator for internal use only.
Created Date: Exact date (DD/MM/YYYY) and time when the campaign was created.
Start Date: Exact date (DD/MM/YYYY) and time when the campaign started.
End Data: Exact date (DD/MM/YYYY) and time when the campaign ended.
Trigger: Set of conditions that cause the campaign to launch; it can be set by event or by time; defined by the Operator.
Segment: Group of players defined by the Operator, which is the intended target to be reached by the Campaign.
Created by: Shows username of Campaign creator.
Tags: Identifying epithet defined by the Operator and given to the campaign; they share the same characteristics (i.e. VIP, New Players, Reactivation, etc.)
Options: This will display the possible actions that the Operator may perform on already-created campaigns.
View: Access to a preview of the templates and languages used for SMS/Email communication.
Analytics: Access the Analytics menu and the campaign’s analytics.
Edit: Access the Campaign to edit it.
Duplicate: Duplicate a campaign to use as a draft.
Delete: Delete the selected campaign.
Creating a Campaign
To start working on your new campaign, access the Create section. Follow one of these two options:
Option 1:
On the menu located on the top left, click on Create and Select Campaign:
Option 2:
The second option would be clicking on the Create Campaign button, located on the upper right-hand corner of the screen:
Steps for creating a new campaign
Step 1: Details
In the Details section, the Operator will provide the descriptive details of the campaign, which are:
Name: Name of the campaign being created.
Tags (Optional): This field allows the operator to select tags from previously made tags, to differentiate the campaign.
Description: Comment box that allows the user to include relevant information about the campaign
Once the information is included, click the Next Step button to move the next section.
Step 2: Add Trigger
Triggers are rules that define when the campaign is to be launched. The Add Trigger feature will allow the Operator to configure the parameters that will be used to send the campaign out to the customer base. Triggers are separated in two categories: event/action and time.
Event/Action Trigger
This refers to triggers made for events tied to a customer’s account (for example, when a bonus is granted, or if the account status changes.) Different player actions will cause different messages, aiming at max customization and, more importantly, to reach out to the client at the perfect moment.
Some examples of triggers are:
Account Status Changed
Reset Password
Registration
Bonus Granted
Bonus Released
Deposit Successful
Withdrawal Completed
To add an Event Trigger, select it from the options in the drop-down menu:
Time Trigger
Time triggers are created based on the date and time the Operator wishes the campaign to be launched (it can be established as a one-time feature or as a recurring feature in a campaign).
To add a Time Trigger, please select one of these three options:
Now: The trigger will be executed immediately after the campaign is created.
Specific Day: It will prompt a calendar and clock to specify the start moment:
Advanced Recurrence: This option will allow the Campaign to be recurring, and it gives the Operator the flexibility to customize campaign recurrence. The options are Daily, Weekday, Day of Month. In each case, the system will display options to select the day and time of the recurrence. Additionally, multiple recurrences may be added, for a deeper level of customization for each campaign.
Daily: The campaign will run every day. This is useful for daily updates, promotions, or reminders.
Day of Month: Allows you to pick specific days of the month (e.g., the 1st, 15th, or 30th) for the campaign to run. This is ideal for monthly billing reminders, newsletters, or end-of-month offers.
Weekday: Enables you to choose specific weekdays for the campaign. This is great for regular weekly updates or event reminders.
Once the information is included, click the Next Step button to move the next section.
Step 3: Period
Period comprises the start and end dates of a campaign. This option will show up if Event/Action Trigger is selected on the step above.
Both fields have a date selector and a time selector to specify the exact time for the start and end of the campaign.
Also, by clicking on End Date Undefined, the campaign will remain active until it’s manually deactivated.
Once the information is included, click the Next Step button to move the next section.
Step 4: Select Segment
You can add Segments to specify the target audience of your Campaign, along with the triggers. Operators can create and then locate a list of static and dynamic segments on a drop-down menu. These can be on different criteria (personal data, transactional activity, gaming activity, gamification data,) among other parameters. Select the desired segment from the drop-down menu:
Step 5: Target Group
The final step is to establish who will receive the Campaign being created and how they will receive it.
The operator may create Target Groups by subdividing the segment (customer base) using different actions.
The Target Group section in the campaign creation process allows you to define and segment your audience for the campaign, customizing the actions for each group. Here is a detailed breakdown of the options and settings illustrated in the screenshots:
1. Creating a Target Group
You start by defining a Target Group. In the screenshots, the group is labeled Group A.
The section includes an option to decide what percentage of the selected segment will receive the campaign. For example, you can set it to 100% to include the entire segment or adjust this value to target a smaller portion.
2. Adding Actions to a Target Group
The Add Action button allows you to select the type of action you want to send to the target group. This dropdown offers several options, including:
Send Email: Allows you to select an email template to be sent to the target group. For example, choosing an email template.
Send On-site Notification: Lets you choose a template for an on-site notification. Additional settings, like Validity Time (e.g., 5 days) and Priority, can be configured to define how the notification is managed.
Available Time Units:
None: The notification is sent without a specific time limit.
Minutes: Define a short-term notification window (e.g., 10 minutes).
Hours: Useful for hourly-based notifications.
Days: Ideal for daily promotions or reminders.
Weeks: Suitable for weekly offers or campaigns.
Months: Best for long-term notifications related to monthly events or promotions.
Send SMS: You can select an SMS template that will be sent to the target group.
Send Bonus: Enables sending a bonus to users in the target group.
2.1 Assign Boosters, XP Points & Tokens as Campaign Rewards
This feature allows you to assign Boosters, XP Points, and Tokens as part of your campaign actions directly from the “Create Campaign” flow. These elements can be configured within each Target Group, enabling more personalized and gamified player engagement.
You can assign multiple reward types within a single Target Group.
Each action can be individually configured for maximum flexibility.
The order of rewards does not affect delivery; all are triggered as defined by the trigger and target conditions.
3. Creating Multiple Target Groups
You can create more than one target group by clicking Add Group, which enables you to further subdivide your segment. Each group can be assigned different actions and can target different portions of the segment.
In one of the screenshots, Group A and Group B are created, each with different actions (e.g., Group A uses an email, and Group B uses an on-site notification).
4. Advanced Actions for Each Group
Each action added to a group can be customized further. For example, when adding an on-site notification, you can set the Validity Time and Priority to control the duration and the importance of the message.
The settings for each action, such as templates for emails, SMS, or on-site notifications, allow for granular customization to suit different campaign goals.
5. Additional Settings
Add Control Group: This option allows you to include a control group that does not receive the campaign, which can be used for performance comparison and analysis.
Send Test Account: Before launching the campaign, you can enable this option to send a test campaign to a designated account to ensure everything is working as intended.
6. Editing and Managing Actions
You can modify, add bonuses, or remove actions for each group using the menu (three dots icon) next to each action. This flexibility helps you adapt the campaign to your target audience’s needs.
Campaigns Archive
This feature will allow the Operator to recover campaigns that were previously deleted. Any campaign inside this Archive will be deleted automatically after 30 days.
The table has a search bar to look up a campaign by name, filters by trigger and filters by tags.
The table will display the same columns as its counterpart in the Campaigns main menu (Name, Created Date, Start Date, End Date, Trigger, Segment, Created By, Tags and Options.) The following actions may be taken:
Recover: Reinstate the selected campaign.
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