FAQs - Segmentation & Targeting

Can Operators segment players by in-game behavior, such as “completed ≥ 3 missions this week”?

Yes. The CRM allows Operators to segment based on mission activity. Operators can use the Completed Missions Count criteria and combine it with an Activity Date Range filter to define the timeframe (e.g., this week). For example, setting Completed Missions Count ≥ 3 with the activity date range of the current week will return all players who have finished at least three missions during that period.

What is the maximum number of player events per second that the segmentation engine can process?

The segmentation engine can process thousands of player events per second. Exact performance depends on your setup and filters, but it is optimized to handle large-scale workloads efficiently.

How can Operators push real-time engagement events to their CDP?

Operators can configure outbound webhooks to send real-time JSON payloads whenever CRM or Gamification events occur. Typical events include Mission Completed, Rank Up, Level Up, Product Purchase, and Gamification Opt-in/Opt-out. Each event includes player details that can be mapped to the CDP.

Can Operators trigger webhooks when a player enters or exits a segment?

No. Segment membership changes (when a player enters or exits a segment) do not generate events that can trigger webhooks. Webhooks can only be tied to specific player actions or system events such as Mission Completed, Rank Up, or Product Purchase.

Is there a visual preview of expected segment size before activating a campaign?

Yes. When Operators build a campaign, the CRM displays a preview of the selected segment showing the expected number of players that meet the criteria. This helps validate that the audience size is correct before the campaign is activated.

Can Operators create segments that include players from multiple brands, or are segments limited to a single brand?

Segments in Gamanza Engage can include players across multiple brands within the same tenant. If Operators want to focus on specific brands, they can apply brand filters within the segment criteria. This flexibility makes it possible to build both cross-brand segments and brand-specific ones, depending on the campaign needs.

Can Operators use external data (CRM, CDP) to enrich segments via API?

No. Segments in Gamanza Engage are built from the data available in the platform’s database. External sources such as third-party CRMs or CDPs cannot be connected directly to enrich segment criteria through the API.

Does Gamanza Engage support AI-driven segments, or are segments rule-based only?

Segments in Gamanza Engage are rule-based. Operators set the conditions—such as demographics, activity, or mission completion—and the system builds the segment from those rules. AI-driven or look-alike segments are not yet supported.

How do we exclude players already in a conflicting campaign segment?

Operators can exclude players by applying Segment Rules with exclusion filters. By combining rules with AND/OR conditions, they can ensure players in other campaign segments are excluded and avoid overlap.

Can Operators segment players by responsible gaming status (e.g., self-exclusion, deposit limits)?

Yes. Operators can apply segment criteria based on responsible gaming attributes such as self-exclusion, cool-off periods, or gaming limits (deposit, wager, or net loss). These filters can be combined with AND/OR conditions to create more precise targeting.