Unsubscribe Report

The Unsubscribe Report helps you understand who unsubscribed, from which campaign, through which channel, and why.

Use it as a quick health check for your CRM communications.

In this section, a search can be made by Player ID, Campaign Name, Date Range, or Channel (Email or SMS). Results will display below with the following information:

• Status – always displays Unsubscribed

• Player ID – with a shortcut to the Player Card

• Date – date and time when the player unsubscribed

• Channel – SMS or Email

• Campaign Name – with a shortcut to view campaign details

• Reason – as selected by the player in the casino frontend

• Download XLS – exports the full report

Reasons Categories

In the Unsubscribe Report, reasons behave as follows:

• Configured per operator

  You define the list of reasons and how they are grouped or named (for example: Too many messages, Not relevant, Prefer another brand, etc.).

• Always shown in English in the report

  Even if players see the reasons in another language on the casino frontend, the report normalises them and always displays the Reason field in English for easier analysis.

• “Other” + free-text comments

  When a player selects “Other”, the Reason appears as Other in the report.

Any free-text comment they enter is displayed in its original language and is also included in the XLS export.

Here are some examples:

Reason Category

I don’t like promotions

Website too slow Other

English Translation

I don’t like promotions

Website too slow Other

Spanish Translation

No me gustan las promociones

Página muy lenta

Otro

Unsubscribe Page & URL Setup

To ensure unsubscribes work end-to-end:

1. Operators must create and host their own Unsubscribe Page on their casino site.

   • This page is where players confirm they want to unsubscribe and, if configured, select a reason.

You can find detailed instructions on how to set it up here

1. Share the Unsubscribe Page URL with Gamanza

• Once the page is ready, share the URL with your Customer Success Manager (CSM).

• Gamanza will add this link to your email templates.

Need help?

For guidance on how to structure the Unsubscribe Page or the URL integration, please contact your CSM.