Unsubscribe URL

The unsubscribe link allows players to opt out of receiving communications (Email or SMS) from a campaign. Once clicked, it updates their preferences in real time and generates an unsubscribe event for tracking.

Why is this important for Casino Operators?

• Compliance: Unsubscribe option is legally required in most markets.

• Trust: Easy opt-out builds player confidence and loyalty.

• Optimization: Reports reveal which campaigns drive unsubscribes.

• Insights: Analytics clarify player preferences.

How does it work?

1

Player receives a campaign message with an unsubscribe link.

2

Player clicks the link. Preferences update in CRM in real time.

3

System sends an Unsubscribe Event to Analytics.

4

Operator can review all unsubscribes in the CRM - Unsubscribe Report.

Requirements for Setup

1. Email campaigns must include a dedicated unsubscribe URL.

2. This dedicated URL must include the following parameters:

   • playerId: Identifies the player.

   • campaignId: Identifies the campaign.

   Example URLs:

   • Email: https://www.casino.com/en/unsubscribe?playerId=123&campaignId=456

3. Update the player's preferences if they choose to deactivate one or more channels.

For more details on how to update the player's preferences, click here.

1. Send an unsubscribe event to Analytics for statistical tracking.

Further information on the registration of an Unsubscribe Event can be found here.