Campaign Ideas

Casino clients with just Gamanza CRM (no Gamification) — 10 ideas

1. New-Player Warmup (D0–D7) Trigger: registration / first login. Action: welcome email D0, onsite guide D1, push on “favorite first game” D3, SMS if no session by D5. KPIs: D7 retention, first-deposit rate, channel CTR.

2. Bet-Session Abandonment Rescue Trigger: session <3 min, no wager. Action: onsite nudge within session; if no return in 2h, push; if still cold 24h, email with tips to start. KPIs: return-to-play, first-wager conversion.

3. 7/14/30 Inactivity Cascade Trigger: last session >7/14/30 days. Action: progressive message tone and incentive framing (content, not bonus), channel sequencing email→push→SMS. KPIs: reactivation rate by cohort and channel.

4. Deposit-Intent Predictor (weekday cadence) Trigger: historic deposit day/time. Action: pre-emptive push 2h before typical window + onsite banner. KPIs: deposit rate uplift vs baseline.

5. High-Value Session Stewardship Trigger: rolling N-day NGR or bet volume threshold. Action: concierge-style email with feature education, no promo; exclude at-risk via Risk API. KPIs: reply rate, churn risk proxy.

6. Game Discovery Drip Trigger: narrow play history (≤2 categories). Action: two-week email series spotlighting 4 new categories with short how-to’s; onsite tiles. KPIs: category diversification index.

7. Salary-Day Reminder Trigger: country payday patterns + user payday habit. Action: push reminder with responsible-play note; at-risk excluded. KPIs: deposit rate, opt-out rate.

8. Win-Back with Content, Not Incentives Trigger: 45-day lapse. Action: long-form email (new titles, jackpots calendar), follow-up push with concise “what’s new.” KPIs: CTR→session rate.

9. Milestone Communications Trigger: 10th/50th/100th session or 1-year tenure. Action: celebratory email + onsite badge visual (static image), no gamification needed. KPIs: next-7-day sessions.

10. Channel Mix Test Harness Plan: A/A/B across email vs push vs SMS for the same creative theme over 2 weeks. Measure: incremental lift, optimal sequence per segment. KPIs: holdout-adjusted activation.

Casino clients with just Gamanza Gamification (no CRM) — 10 ideas

1. 24-Hour Quick-Start Missions Design: “Make first spin”, “Try 3 game categories”, “Place first sports bet” (if applicable). Rewards: small XP/tokens. KPIs: D1 mission completion, D7 retention.

2. 7-Day Login Streak Design: escalating XP per day; streak resets after miss. KPI: streak adherence, average sessions/day.

3. Rank Ladder Kickoff Setup ranks and XP thresholds tuned to current engagement; surface progress bar in widgets. KPIs: rank-up velocity, XP earned/player.

4. “New Games Explorer” Mission Objective: play 5 distinct new titles; reward: small token grant. KPI: game diversification, first-time titles per user.

5. Weekend Token Booster Schedule a 2-hour booster window (tokens/XP multiplier) to concentrate activity. KPI: sessions during window vs control hours.

6. Daily Micro-Tournaments Format: 60-minute slot races with rotating rule (biggest single win / win ratio). Automate recurring schedule. KPIs: entrants, average spins/entrant.

7. “Multi-Vertical” Pathways If sportsbook exists: mission = 1 sports bet + 20 casino spins. Reward modest XP to promote cross-vertical discovery. KPI: cross-vertical conversion.

8. Reward Shop Starter Bundle List low-cost items (avatars, small token packs); place shop entry in lobby widgets. KPI: first-time shop purchases, repeat rate.

9. Newbie Safety Net Offer “practice mission” where outcome doesn’t affect rewards—pure participation for XP—to reduce anxiety in new players. KPI: first-wager latency reduction.

10. Live Progress Surfaces Use SDK/widgets to show “My Rewards”, rank/XP, and mission cards on home. KPI: CTR on widgets → completion rate.

Casino clients with both Gamanza CRM + Gamification — 10 ideas

1. Level-Up Celebration → CRM Nudge Trigger: rank-up event. Action: push/email congrats + “Next mission” CTA; optionally assign small booster/tokens via API. KPIs: mission uptake post-message.

2. Shop Purchase Follow-Up Trigger: Reward Shop order completed. Action: email “thanks + related items,” onsite cross-sell pane. KPI: repeat shop orders, basket size.

3. “Browse No-Buy” Shop Rescue Trigger: 7-day shop views without order + token balance ≥X. Action: onsite banner then push with “starter item” suggestion. KPI: conversion to first purchase.

4. Engagement-Triggered Rewards (CRM → Gamification) Trigger: campaign open/click. Action: assign XP or short-timer booster via API (mark source=CRM for auditability). KPI: open→play lift vs non-rewarded control.

5. VIP Missions by Rank Segment Segment: current rank ≥R3. Action: send invite-only mission via email/push with higher-tier reward. KPI: mission participation, ARPPU lift.

6. Tournament Lifecycle Messaging Phases: pre-launch invite → mid-event standings push → final hour “last chance” → winners email. KPI: entrants, event completion, repeat entrants.

7. Token-Balance Reactivation Segment: no session 14d + tokens ≥T. Action: push/email “Spend your tokens” with suggested items; add “returning player” mission. KPI: reactivation + token utilization.

8. First-Week Onboarding: Hybrid Day 0: welcome email → Day 1: “First Mission” onsite card → Day 3: push reminder → Day 5: email with rank explainer and shop intro. KPIs: D7 completion, D14 retention.

9. Compliance-Safe Orchestration Always exclude players flagged via Risk API from CRM sends, but allow in-product non-marketing mission UX. KPI: 0% sends to risk group (audit metric).