Personalization Engine

Personalization Engine

Within the Player Card, under the CRM tab, there will be a sub-tab called Personalization Engine. This section will display player preferences by Game, Game Category and Game Provider.

The Turnover (Total Bet Amount) for the corresponding game/provider/category, and its percentage (based on the total activity from the player) will also be displayed.

Segment Creation

When Creating a Segment, the operator can select, among multiple criteria, the following: Game Provider, Game Category, or Game; once any of these are selected, the Percentage or Turnover (Total Bet Amount) must be selected also.

• Turnover: if selected, it means that it will be based on the total amount played by players

• Percentage: if selected, it means it will be based on the Turnover Percentage wagered by the player.

This will provide the operator with the flexibility to create personalized Campaigns based off of these filters; they can find any players who meet these criteria and include them within the campaigns.

Example 1:

Intent: To target players who have played with a certain amount of activity in Greentube, perhaps to promote a new Greentube game.

Example 2:

Intent: To target players who have played at least 15% of their activity in Roulette games while excluding players who have little or no activity in this game category.